I'm a Ph.D. candidate in Marketing at Olin Business School, Washington University in St. Louis. I’m on the job market in 2024. I am fortunate to be advised by Prof. Tat Chan (Chair), Prof. Seethu Seetharaman and Prof. Dennis Zhang.

My research focuses on the effectiveness of promotions on online retailing platforms. I utilize a combination of field experiments and machine learning techniques to extract valuable marketing insights and enhance both consumer welfare and firms' profitability.

Hello, I'm Annie L. Shi

Research Interests:

  • Effects of Promotions on Online Retailing Platforms

  • Healthcare Marketing

Education:

  • Ph.D. in Marketing, expected 2025

    Washington University in St. Louis

  • M.S. in Statistics, 2018

    University of California, Davis

  • M.A. in Economics, 2017

    University of California, Davis

  • B.A. in Economics, 2015

    University of Washington

Research

  1. “Using Algorithmic Scores to Measure the Impacts of Targeted Promotional Messages”, Annie L. Shi, Dennis J. Zhang, Tat Y. Chan, Working Paper

  2. Tackling the US Opioid Crisis: Data-Driven Detection of Suspicious Retail Buyers, Annie L. Shi, P.B. (Seethu) Seetharaman, Anthony Sardella, Michael Wall, Chenthuran Abeyakaran, Under Review

    Blog on Olin Business School about the research

  3. “Decision-Theoretic Loss Function: An Application to Pricing”, with P.B. (Seethu) Seetharaman, Durai Sundaramoorthi, Working Paper

  4. ““Please Take Your Medication!” The Impact of Marketing Communications on Medication Adherence”, with Hai Che, Yang Qian, P.B. (Seethu) Seetharaman, Working Paper

Conference

  • Using algorithmic Scores to Measure the Impacts of Targeting Promotional Messages

    • China India Insight Conference, USC, 2022

    • 33rd Annual POMS Conference, Orlando, 2023

    • 45th ISMS Marketing Science Conference, Miami, 2023

    • 4th AIM Conference, USC, 2024

    • 18th Annual Bass FORMS Conference, UT Dallas, 2024

  • Tackling the US Opioid Crisis: Data-Driven Detection of Suspicious Retail Buyers

    • Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Harvard, 2022

    • 33rd Annual POMS Conference, Orlando, 2023

    • 45th ISMS Marketing Science Conference, Miami, 2023

    • InsightsOn Conference at Yale School of Management, Yale, 2024 (Scheduled)

    • 46th ISMS Marketing Science Conference, Sydney, 2024 (Scheduled)

l.shi@wustl.edu

Contact